Campaign Time!

This term is my last in college and so I am finishing up with the PR Campaigns course, which is basically the capstone class for the PR focus. Yesterday we got to choose from five potential clients and pick our groups. I am thrilled to get to be working with RideAble. RideAble’s mission is to “provide horsemanship instruction for the special needs community in a safe and interactive environment.” Myself, Katy Spaulding and Dustin Ferguson will be working together this term to create a PR campaign for RideAble.

 

All we know for now, until we have our first meeting, is that they are looking for plan for a potentially large capital campaign.Currently, RideAble does not own their own space and must switch barns twice a year. They would love to be able to own their own property, which could range anywhere between half a million and a million dollars. I will update about the process as we get further along! 

 

Any suggestions or recommendations are gladly welcomed. I would love to get some good readings or best practices on capital campaigns if anyone has some!